As you know, a benefit of ISAM membership is our list of contact information of major and specialty store buyers around the world. This invaluable list includes the hundreds of retailers who preregister for our shows as well as the list, after the show, of those who attended.
We encourage you to use this list to send email campaigns to these retailers.
Incorporating your photos and your logo into email blasts is the most direct way to promote your brand, and can become an effective component of your communication and promotion strategies. Email is one of the best ways to keep in touch with your customers and make sure they know about new products and promotions.
Need help in the design of these promotional emails? Don't have a web site? ISAM, with over 30 years of experience in the industry, can be of assistance. Call or email me for details.
Enjoy the luxury of mainstream exposure in an industry that is ever-changing. The association is here for you—to help you plan, execute, and achieve all of your goals as well as help build and maintain your brand identity.
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